Segmented digital marketing is already familiar to many companies and brands. However, the whole palette becomes more and more difficult to manage as the amount of segments increases.
Automation technology responds to the challenge of segmentation by bringing communications closer to an individual recipient. Automated messages are based on listening the signals the customer gives through multiple channels and marketing actions they cause. Instead of manual labor, automation technology recognizes when the time is right from an individual's point of view to start a message chain or when a window for purchase opens.