How to utilize Big Data

Moving from mass communication closer to the individual

Moving from mass communication closer to the individual Pia Hakola With automation technology your message reaches an individual recipient when it’s timely for them. Pia Hakola Account Director, Liana Technologies

Segmented digital marketing is already familiar to many companies and brands. However, the whole palette becomes more and more difficult to manage as the amount of segments increases.

Automation technology responds to the challenge of segmentation by bringing communications closer to an individual recipient. Automated messages are based on listening the signals the customer gives through multiple channels and marketing actions they cause. Instead of manual labor, automation technology recognizes when the time is right from an individual's point of view to start a message chain or when a window for purchase opens.

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Big Data and using existing customer information

Big Data and using existing customer information

Most companies already gather an enormous amount of information about their customers. With marketing automation technology this data can be taken advantage of in marketing and communications.

Existing customer data is a great starting point for personalized communications and marketing automation. When implementing automation it pays off to use the already gathered customer information in communications. Welcome the customer, say goodbye elegantly to a leaving customer and try to activate a passive buyer. By making use of the already gathered customer data you get to try out automation in practice, you know what information already exists and what information you need to develop communications.

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What our customers think

We feel like we can trust Liana as a technical partner. If there's ever a problem the technical support is always ready to help. The Liana customer service is magnificent!
Terttu Niutanen Head of Communication, Sinebrychoff
Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia

Interested? Contact us for more Information!

Interested? Contact us for more Information!

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy to start doing the practical work. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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