Save Resources & Achieve More

Automation saves resources

Automation saves resources Lari Suomalainen Automation technology enables multi-channel marketing and combining data from different sources. Both are the modern marketer's daily challenges. Lari Suomalainen Global Head of Sales, Liana Technologies

Throughout history ”automation” has meant that a human being uses less time on a task that a machine would do more efficiently. The human's role in this process has thus changed from routines to designing.

Automation doesn't, however, replace a human: it's a tool. Even after routines have been automated, in order to be effective, marketing needs people to create strategies and messages, to handle entities, to learn, to analyze and edit criteria and functions. The possibilities of automation are limitless when technical capabilities and marketing know-how are combined – boundaries of the human imagination can be tested.

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Trigger messages

Trigger messages

It is not often thought about inside organizations how many things could be taken care of with triggered communications. Just think about all the emails alone that a company and its employees send on a daily basis: welcoming a new customer, receipts, order confirmations, blog feed subscriptions...etc. All these messages can be triggered and automated so that every recipient gets the message exactly when it's timely for them.

These simple trigger messages that make communications more relevant and cost-effective are usually the starting point for marketing automation. When trigger messages are implemented with professional tools, it is also ensured that the messages function technically and are in sync with the brand visually.

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What our customers think

The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations.
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies
Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia

Interested? Contact us for more Information!

Interested? Contact us for more Information!

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy to start doing the practical work. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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