Email Marketing Drip Campaign - How It Works | LianaCEM

What is a drip campaign?

View image What is a drip campaign? Ville Lehtoniemi Drip campaigns can be targeted at your prospects, leads or current customers. Ville Lehtoniemi Account Director, Liana Technologies

In to our latest survey, 69% of marketers chose improved targeting of messages as the main benefit of marketing automation.

A drip campaign is a chain of highly targeted messages that are triggered by some event or at a certain time. Drip campaigns can consist of newsletter chains, text messages or social media publications. With marketing automation, you can create timely and relevant drip campaigns based on a customer's history and behavior. 

Guide towards the purchase

View image Guide towards the purchase

The most traditional way of utilizing drip campaigns is leading the customer step by step to making a purchase decision.

  • Newsletter subscription – watch the video about our services.
  • Download the newest whitepaper  – would you like to reserve a time for consultation?
  • Registration for a webinar – here's your 50% discount coupon.
  • An invitation to an expo – meet our sales team!


View image Teach

A drip campaign is an excellent way to gradually educate your customers how to use your product or service.

  • Welcome to our service – here are five steps to help you started.
  • We hope you enjoy our product – download a quick guide that helps you get the most out of it.
  • Have you encountered problems? Here are the most common questions and solutions. PS: Did you know that you can purchase additional training?
  • From our customers: Case examples of how to use the system.


View image Activate

Drip campaigns are often used to activate customers exhibiting low product engagement.

  • We miss you – welcome to shop with a 50 % discount!
  • Reminder: only one day left until your coupon expires. 
  • We haven't seen you for a while – book a free consultation if you need additional support. 
  • Don't miss a limited offer: a 72-hour sale!


View image Upsell

Drip campaigns can be effectively used to promote complimentary services: 

  • Thank you for your reservation – would you like to upgrade your room?
  • Your holiday is getting closer! Here are a few tips on what your destination has to offer.
  • One week until your trip! Have you made reservations for the hotel restaurant?
  • We are awaiting you tomorrow! Would you like to have something special waiting for you in your room?
  • Thank you for visiting – book the next night with a 20 % discount straight from the hotel and save money!

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

With the help of LianaCEM, our best-performing cross-selling campaign raised the average purchase value by 230 %
Eva-Maria Vogasianos Marketing Coordinator, Tempur Sealy
Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia