Email Marketing Drip Campaign - How It Works | LianaCEM

What is a drip campaign?

View image What is a drip campaign? Ville Lehtoniemi Drip campaigns can be targeted at your prospects, leads or current customers. Ville Lehtoniemi Account Director, Liana Technologies

In to our latest survey, 69% of marketers chose improved targeting of messages as the main benefit of marketing automation.

A drip campaign is a chain of highly targeted messages that are triggered by some event or at a certain time. Drip campaigns can consist of newsletter chains, text messages or social media publications. With marketing automation, you can create timely and relevant drip campaigns based on a customer's history and behavior. 

Guide towards the purchase

View image Guide towards the purchase

The most traditional way of utilizing drip campaigns is leading the customer step by step to making a purchase decision.

  • Newsletter subscription – watch the video about our services.
  • Download the newest whitepaper  – would you like to reserve a time for consultation?
  • Registration for a webinar – here's your 50% discount coupon.
  • An invitation to an expo – meet our sales team!

Teach

View image Teach

A drip campaign is an excellent way to gradually educate your customers how to use your product or service.

  • Welcome to our service – here are five steps to help you started.
  • We hope you enjoy our product – download a quick guide that helps you get the most out of it.
  • Have you encountered problems? Here are the most common questions and solutions. PS: Did you know that you can purchase additional training?
  • From our customers: Case examples of how to use the system.

Activate

View image Activate

Drip campaigns are often used to activate customers exhibiting low product engagement.

  • We miss you – welcome to shop with a 50 % discount!
  • Reminder: only one day left until your coupon expires. 
  • We haven't seen you for a while – book a free consultation if you need additional support. 
  • Don't miss a limited offer: a 72-hour sale!

Upsell

View image Upsell

Drip campaigns can be effectively used to promote complimentary services: 

  • Thank you for your reservation – would you like to upgrade your room?
  • Your holiday is getting closer! Here are a few tips on what your destination has to offer.
  • One week until your trip! Have you made reservations for the hotel restaurant?
  • We are awaiting you tomorrow! Would you like to have something special waiting for you in your room?
  • Thank you for visiting – book the next night with a 20 % discount straight from the hotel and save money!

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

We feel like we can trust Liana as a technical partner. If there's ever a problem the technical support is always ready to help. The Liana customer service is magnificent!
Terttu Niutanen Head of Communication, Sinebrychoff
With the help of LianaCEM, our best-performing cross-selling campaign raised the average purchase value by 230 %
Eva-Maria Vogasianos Marketing Coordinator, Tempur Sealy