Generate and Nurture Leads

Generating and nurturing leads

View image Generating and nurturing leads Juho Mattila With marketing automation, the lead generation process becomes more streamlined and natural. Juho Mattila Business Director, Marketing Automation, Liana Technologies

Lead generation is the process of converting strangers or prospects into someone with a higher buying intent. The leads can be identified by filling out the forms on your landing pages or clicking on your social media ads. 

After the lead is identified, you can launch the right automation chains to nurture them and foster the purchases. With lead nurturing campaigns, you’ll be turning your prospects into paying customers and current clients into loyal ones.

How to generate leads?

View image How to generate leads?

Initially, lead generation requires collecting prospects' contact information. To collect customer data, offer them something of a value in return:

  • A newsletter with valuable content
  • An opportunity to take part in an event or training
  • Free WiFi
  • Informative whitepapers or guides
  • Free product trials
  • A discount coupon
  • Priority shipping
  • Memberships in customer loyalty clubs

How to nurture leads?

View image How to nurture leads?

Once the lead has been captured, it's time to retain them with targeted email workflows:

  • A welcome message with a special promotion
  • Invitation to your company's event
  • Invitation to a webinar about your product
  • Newsletters with customer success stories
  • Emails with the latest blog posts

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia
We switched from a cumbersome automation system to LianaCEM. The agility and user-friendliness of the platform were the most important criteria for choosing the system.
Tero Lintunen Operations Manager, Viasat Finland