Create Google Ads

Take a new approach to search engine advertising

Take a new approach to search engine advertising

LianaCEM is now enriched with Google Ads. Allowing you to leverage multichannel marketing data and to create effective advertising campaigns all in one user interface.

You can also create Google Ads campaigns as a part of your marketing automation chain. Thus, there is no more need to switch between various marketing tools.

Create Google Ads Campaigns

Create Google Ads Campaigns

You can create effective Google Ads campaigns right in LianaCEM interface. Choose a campaign type that works best for your business:

  • The Search Network
  • The Display Network
  • Search & Display Network
  • Google Remarketing Ads

Find New Advertising Audiences

View image Find New Advertising Audiences

Thanks to our Google Ads integration, you can now find the most promising advertising audiences and create hyper-targeted retargeting campaigns. For example, you can compile the following audiences:

  • Whitepaper downloaders
  • Mailing lists
  • Landing page visitors
  • Newsletter clickers

In addition, by using the similar audience feature, you can target new users with similar characteristics and behavior to your existing lists. This way, you can effortlessly grow the volume of the audience size.

Utilize Multichannel Data

Utilize Multichannel Data

Utilize your omnichannel marketing data and use it for effective retargeting campaigns.

For example:

  • Newsletter click – retarget with an ad related to the email's content
  • Brochure download – retarget with a product demo ad
  • Landing page visit – retarget with a 50% discount offer for the product shown on the page
  • Blog post visit – retarget with a display ad concerning the article's topic
  • Product view  – retarget with a dynamic display ad to drive a user back to the webstore

Measure Advertising ROI

Measure Advertising ROI

With LianaCEM, you can effectively measure your Google Ads ROI and analyze the impact of your advertising on the sales pipeline:

  • Track Google Ads conversions in LianaCEM interface
  • Measure multichannel ROI, such as social media, email marketing, and CPC
  • Track down conversions all the way up to sales

More about Google Ads integration into Liana's tools

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

Ask for a demo Contact us

What our customers think

The workflow is intuitive all the way from editing to sending the messages. I don’t get insecure at any point.
Minna Keinänen Marketing assistant, Keuruu Electricity
The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations.
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies