Social Media

Social media automation

Social media automation

One of the most traditional ways of combining social channels to marketing automation software is automating publications on social media. For example, your new blog articles can be automatically posted on the company's Twitter page.

Engagement with your social media audience should have limited automation as the effort should be driven by real people. However, automating some of your social media updates can save up company resources and keep the channels active especially during holidays and busy times.

 

Multichannel statistics

View image Multichannel statistics

The variety of social media channels is huge. Comparing the effectiveness of every social platform is, therefore, troublesome. That's where marketing automation comes in.

The automation system combines multichannel statistics and which helps you effortlessly prove the ROI of different social media platforms.

Case: Measuring the ROI of social media ads

View image Case: Measuring the ROI of social media ads Elena Bezborodova By creating a segment for the whitepaper downloaders in our marketing automation platform, LianaCEM, we could see the number of downloads from each channel. Elena Bezborodova Marketing Coordinator, Liana Technologies

One of the channels to promote our marketing automation whitepaper is social media advertising. We operate in several countries worldwide and the effectiveness of social media channels varies across different markets. Thus, we faced a challenge in proving the ROI of the total social media ads spent. 

By utilizing marketing automation, we identified the social media platforms producing the highest ROI in every market we operate. At the same time, we defined less effective platforms. 

Read the case

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia
As the amount of email people receive keeps growing , the need to offer more relevant and targeted content becomes a requirement. We also had an internal pressure to save resources and reach our goals. This made it necessary to automate some of the messaging instead of doing it by hand.
Johanna Koskela Communication Specialist, The Finnish special library Celia