Benefits of Marketing Automation In Numbers | LianaCEM

Marketing automation benefits in numbers

View image Marketing automation benefits in numbers
  • 98 % of marketers agree that effective marketing automation is critical to long-term business success (Econsultancy & Act-On 2017).
  • 45 % of marketing agencies rely on marketing automation platforms to show ROI (Ascend2 & SharpSpring 2017).
  • 57 % feel that marketing automation is inexpensive or worth its price (VB Insight 2015).

Visible benefits

  • 45,9 % of marketers say that marketing automation has improved customer experience (Liana Technologies 2017).
  • 74 % of those that use marketing automation say it's very or relatively useful for their company ( & Circle Reseach 2015).
  • 78 % marketers say marketing automation is the main reason for a better profit (The Lenskold Group 2013).

Benefits for sales

  • Marketers name the number and quality of leads as the most beneficial aspects of marketing automation (Liana Technologies 2017, LinkedIn Technology Marketing Group 2015, Pepper Global 2013).
  • 80 % of those that use marketing automation have gotten more leads through automation (VB Insight 2015).
  • 67 % B2B marketers say the number of leads has gone up 10 %, and 15 % of respondents even reported a growth of 30 % (DemandGen 2014).

Conversion on the rise

  • 77 % of those that use automation tell conversion has improved (VB Insight 2015).
  • Those that excel in using marketing automation have, on the average, as much as 60 % better conversion than others (PR20/20 2014).

Better messages

  • The biggest benefit of marketing automation is the improved targeting of messages (named by 68,5 % of marketers) (Liana Technologies 2017).
  • 27 % of those that have recently started to use marketing automation feel that messages respond to the needs of the recipients better. ( & Circle Research 2015).
  • Learning also happens by doing: amongst those that have used automation for two years the same number is 74 % ( & Circle Research 2015).

Measurable goals

  • 63 % of respondents felt that one of the best features of marketing automation is that measurable goals can be set (Gleanster 2015).
  • Other benefits are shortened sales times (23,9 % of respondents) and increased web traffic (21,1 % of respondents) (LinkedIn Technology Marketing Group 2015).
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Marketing automation is versatile

Marketing automation is versatile

The most essential benefits of marketing automation are:

  • Making the routine tasks of marketing automated (Redeye & TFM&A Insights 2014) and improving the efficiency of marketing (LinkedIn Technology Marketing Group 2015).
  • Improving customer experience (Redeye and TFM&A Insights 2014).
  • Improving email marketing (Redeye and TFM&A Insights 2014; Regalix 2014).
  • Lead management (Redeye and TFM&A Insights 2014) and nurturing (Regalix 2014).
  • Multi-channel marketing (Redeye & TFM&A Insights 2014) and combining data from different sources (Regalix 2014).
  • Birthday wishes, abandoned shopping cart reminders and similar consumer communications (eMarketer 2013).
  • Customer acquisition and customership management (ACT-ON & Gleanster Research 2015).

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

With the help of LianaCEM, our best-performing cross-selling campaign raised the average purchase value by 230 %
Eva-Maria Vogasianos Marketing Coordinator, Tempur Sealy
As the amount of email people receive keeps growing , the need to offer more relevant and targeted content becomes a requirement. We also had an internal pressure to save resources and reach our goals. This made it necessary to automate some of the messaging instead of doing it by hand.
Johanna Koskela Communication Specialist, The Finnish special library Celia