Marketing Automation Benefits For Your Business

Big Data

Big Data Samuli Tursas In LianaCEM, the data from different sources is combined into the single customer view (SCV). Samuli Tursas CEO, Liana Technologies

Gathering and analyzing Big Data has become a challenge for everyone involved in marketing.

One of the most crucial benefits of marketing automation software is segmenting Big Data and transforming it into clear and actionable insights that facilitate your business growth.

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Customer Experience

Customer Experience Tomi Saikkonen Improving customer experience is one of the most important goals of marketing automation. Tomi Saikkonen Vice President, Liana Technologies, Middle East

Why is marketing automation important for customer service? 

The objective of automated messages is to eliminate irrelevant offers. The idea is to find out what customers really need – and rush in when they show interest.

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View image Resources Ville Lehtoniemi A triggered message is always delivered at the right time. This way, the customer gets attention even when you are out of the office. Ville Lehtoniemi Account Director, Liana Technologies

Many companies underestimate the value of marketing automation in terms of saving resources and increasing productivity.

By automating the key contact points with your customers, you will have more time for the essentials – fostering sales and growing your business.

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Sales and Marketing

Sales and Marketing Juho Mattila With marketing automation, the effectiveness of cold calls increases as a sales person has rich customer data at hand. Juho Mattila Business Director, Marketing Automation, Liana Technologies

One of the most important benefits of marketing automation is combining sales and marketing actions.

Marketing automation allows bringing more qualified leads to your sales team, thus, making the collaboration between marketing and sales closer. 

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Benefits in Numbers

Benefits in Numbers Jeremy Barry 78% of marketers say marketing automation is the main reason for better profit. Jeremy Barry Country Manager, France, Liana Technologies

Still have not decided why to use marketing automation? 

Check the latest statistics proving why marketing automation is important for every company regardless of the size and industry. 

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Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

We feel like we can trust Liana as a technical partner. If there's ever a problem the technical support is always ready to help. The Liana customer service is magnificent!
Terttu Niutanen Head of Communication, Sinebrychoff
Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia