How To Use Big Data In Marketing Automation | LianaCEM

Big Data and marketing automation

View image Big Data and marketing automation Pia Hakola With marketing automation technology, you become a data-driven marketer. Pia Hakola Sales Director, Liana Technologies

Have you ever wondered how to collect multichannel statistics and to compare the effectiveness of every marketing channel? Here's where Big Data comes into the picture.

Marketing automation combines data from different sources and provides a single view of all your actions. By gathering and analyzing Big Data, you can use it to your own advantage. 

How to utilize Big Data in your marketing?

How to utilize Big Data in your marketing?

With marketing automation, the customer data can be effectively utilized in your marketing actions. Consider the following examples: 

  • Measuring the ROI of different marketing channels
  • Ensuring personalized customer communication
  • Fostering brand engagement
  • Fueling predictive analysis

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Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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As the amount of email people receive keeps growing , the need to offer more relevant and targeted content becomes a requirement. We also had an internal pressure to save resources and reach our goals. This made it necessary to automate some of the messaging instead of doing it by hand.
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