Marketing Automation Platforms Create Better Customer Experiences

Better customer experience with marketing automation

View image Better customer experience with marketing automation Niko Pääkkönen A personalized shopping cart reminder is a good way to engage a customer and boost future purchases. Niko Pääkkönen Head of eCommerce, Liana Technologies

According to our survey, 46% of marketers consider improved customer experience to be one of the key marketing automation benefits. 

With marketing automation, you can create personalized customer experiences by delivering targeted content at the right time. Automated customer service makes the journey with your brand consistent and more pleasant.

Why is customer experience important?

Why is customer experience important?

With a superior customer service, your business will experience a whole range of benefits:

  • Increasing quality and quantity of leads
  • Getting higher conversions to sales
  • Turning existing customers into loyal brand advocates
  • Enhancing a strong brand image
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Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations.
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies
As the amount of email people receive keeps growing , the need to offer more relevant and targeted content becomes a requirement. We also had an internal pressure to save resources and reach our goals. This made it necessary to automate some of the messaging instead of doing it by hand.
Johanna Koskela Communication Specialist, The Finnish special library Celia