Enhance Sales Using Marketing Automation Software | LianaCEM

Sales and marketing automation

A fruitful cooperation is born when a qualified lead fluently moves from marketing to the use of the sales team. Jaakko Paalanen Head of Partnerships, Leadfeeder

One of the most important advantages of marketing automation is combining marketing and sales efforts.

The automation technology helps your marketing department bring more qualified leads to the sales team. This way, sales can build more effective communication with the leads which reduces conversion time and improves customer experience.

By integrating your marketing automation platform to a CRM system, your marketing department can track the sales conversion sources. Thus, you can easily identify the channels producing the highest ROI.

How to enhance sales with automation?

Today, the buying process is fragmented and the traditional sales funnel becomes obsolete. Some of the purchase decisions happen before the customer is in any contact with your company. Marketing automation offers companies new ways to be present in the fragmented customer journey:

Reducing the number of cold calls
Working with sales-ready leads using lead scoring
Personalizing customer communication
Reducing lead response times
Analyzing multichannel data to collect more lead information

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Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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What our customers think

As the amount of email people receive keeps growing , the need to offer more relevant and targeted content becomes a requirement. We also had an internal pressure to save resources and reach our goals. This made it necessary to automate some of the messaging instead of doing it by hand.

Johanna Koskela Communication Specialist, The Finnish special library Celia

With the help of LianaCEM, our best-performing cross-selling campaign raised the average purchase value by 230 %

Eva-Maria Vogasianos Marketing Coordinator, Tempur Sealy