All Articles

Artificial Intelligence (AI) – 101 for Marketers

Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More 19.10.2017

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More 11.09.2017

6 Ways to Generate Leads for Real Estate

Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More 10.08.2017

Survey: What are the Benefits of Marketing Automation?

Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More 03.08.2017

Know the Value of Your Marketing Actions - the Basics of ROI

ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More 12.07.2017

10 most common misconceptions about marketing automation

A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions. Read More 06.06.2017 1

5 questions and answers: this is how you get started with marketing automation (without any grey hair)

Advance one department at a time instead of putting all the processes through a complete makeover.

Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions! Read More 05.06.2017

6 ways to improve online customer experience in tourism

Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.

In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism. Read More 07.04.2017

6 ways to improve online customer experience in IT

Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.

In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry. Read More 17.03.2017

6 ways to improve online customer experience in eCommerce

With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.

Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers. Read More 02.02.2017