Marketing Automation Articles - Tips & Uses

21 Digital Marketing Trends for 2018 [+Infographic]

In 2018, one of the key competitive advantages for brands will be providing personalized customer experiences based on the omnichannel data.

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year.. Read More 22.12.2017 1

Marketing Automation: Overcoming the Challenges [Survey Results]

Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail. Read More 01.12.2017

100 Tips for Digital Marketing

One tip for each year of Finland's independency.

The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing. Read More 24.11.2017 6

Artificial Intelligence (AI) – 101 for Marketers

Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More 19.10.2017

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More 11.09.2017

6 Ways to Generate Leads for Real Estate

Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More 10.08.2017

Survey: What are the Benefits of Marketing Automation?

Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More 03.08.2017

Know the Value of Your Marketing Actions - the Basics of ROI

ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More 12.07.2017

10 most common misconceptions about marketing automation

A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions. Read More 06.06.2017 1

5 questions and answers: this is how you get started with marketing automation (without any grey hair)

Advance one department at a time instead of putting all the processes through a complete makeover.

Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions! Read More 05.06.2017