By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.
As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.
Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.
Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?
Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.
ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.
ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it?
A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.
Marketers are finally embracing the potential of marketing automation. But before we get to work, let's shed a few of the most common misconceptions.
Advance one department at a time instead of putting all the processes through a complete makeover.
Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions!
Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.
With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.
Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers.
Marketing automation has a big role in organizing the work within the marketing team as well as between teams.
For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!