What are the key benefits of marketing automation? How to get started with the automation project?

In this 18-page whitepaper, you'll learn how marketing automation:

• Personalizes customer experience
• Combines sales and marketing efforts
• Helps to generate and nurture leads
• Automates routine messages
• Improves targeting of messages
• Measures your marketing ROI

Marketing automation utilizes the data gathered by the company to refine their customer experience. As technology moves forward, automation systems become available to a wider range of companies. 

First automation projects have been known to encounter quite traditional problems when dealing with technology: bloated IT-project with unnecessary delays. With the agile method, automation is phased in little by little so that the processes inside the company can adapt. 

In this whitepaper we compiled the best practices on how to start an automation project in an agile way.

Email marketing is the fastest growing form of digital marketing and for a good reason. When done right, it's extremely efficient and cost effective. 

In the guide you'll find:

• Best practices for compiling newsletters
• Legal advice and code of conduct
• Choosing the technology and what are the challenges
• Plenty of practical examples
• 80 pages of information on how to boost your business and marketing