Blog

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More 11.09.2017

6 Ways to Generate Leads for Real Estate

Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More 10.08.2017

Survey: What are the Benefits of Marketing Automation?

Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More 03.08.2017

10 most common misconceptions about marketing automation

A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation. But before we get to work, let's shed a few of the most common misconceptions. Read More 06.06.2017 1

Mobile development now and in the future

In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers? Read More 22.12.2016

Study: How does link placement affect the CTR of newsletters?

Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More 16.08.2016

Buying process at a turning point – do you lead your customers through the buyer's journey?

The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More 23.05.2016

From multi-channel to omnichannel marketing

Omnichannel marketing differs from traditional multi-channel thinking in all the channels communicating more efficiently together.

During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything? Read More 23.03.2016

Must-have marketing technologies for 2016

Which marketing technologies every company should use in 2016?

A year ago Harvard Business Review listed seven marketing technologies that every company should use. We reviewed the situation a year later – and added one of our own. Read More 24.02.2016

Marketing automation benefits in numbers

The most successful small businesses use marketing automation 7 times more likely than others.

Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile? Read More 19.11.2015