LianaCEM Marketing Automation Blog | LianaCEM Blog

21 Digital Marketing Trends for 2018 [+Infographic]

In 2018, one of the key competitive advantages for brands will be providing personalized customer experiences based on the omnichannel data.

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year.. Read More 22.12.2017 7

Marketing Automation: Overcoming the Challenges [Survey Results]

Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail. Read More 01.12.2017 1

Artificial Intelligence (AI) – 101 for Marketers

Few of us have the time to go through masses of data. A robot does.

Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name. Read More 19.10.2017

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More 11.09.2017

6 Ways to Generate Leads for Real Estate

Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More 10.08.2017

Survey: What are the Benefits of Marketing Automation?

Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More 03.08.2017

10 most common misconceptions about marketing automation

A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.

Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions. Read More 06.06.2017 1

Mobile development now and in the future

In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers? Read More 22.12.2016

Study: How does link placement affect the CTR of newsletters?

Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More 16.08.2016

Buying process at a turning point – do you lead your customers through the buyer's journey?

The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More 23.05.2016