In 2018, one of the key competitive advantages for brands will be providing personalized customer experiences based on the omnichannel data.
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..
Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.
Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail.
Few of us have the time to go through masses of data. A robot does.
Artificial intelligence is exactly what it sounds like: the tasks that normally require a person are performed with technology that simulates human intelligence. Depending on the purpose or the company, this could mean a complex technical business solution – or a chatbot with a funny name.
By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.
As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation.
Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.
Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?
Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.
A lot of content is needed, but there's no need to panic. Remember to refine, repurpose, retarget and reshare.
Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions.
In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?
Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.
The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.
In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.