Marketing Automation Tips And Best Practices| LianaCEM

Marketing Automation: Overcoming the Challenges [Survey Results]

Put some thought into building a content calender and commit to it. A documented content plan is proven to correlate with successful content marketing.

Marketing automation has a lot of benefits but there are also challenges a marketer needs to overcome. Our survey results reveal the obstacles that you may face with marketing automation and we give you the ways to prevail. Read More 01.12.2017 1

100 Tips for Digital Marketing

One tip for each year of Finland's independency. One tip for each year of Finland's independency.

The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing. Read More 24.11.2017 4

Case: How We Measured the Effectiveness of 5 Marketing Channels Using UTM Parameters

By creating a segment for the whitepaper downloaders in our marketing automation platform, we could see the number of downloads from each channel.

As a rule, there is no easy way to see multichannel statistics and to compare the effectiveness of every marketing platform. Read how we promoted our whitepaper in 5 channels and compared the effectiveness of each channel using UTM parameters and marketing automation. Read More 11.09.2017

6 Ways to Generate Leads for Real Estate

Once a lead is captured, with an advanced marketing automation solution, you can immediately start nurturing them.

Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors? Read More 10.08.2017

Know the Value of Your Marketing Actions - the Basics of ROI

ROI, short for Return on Investment, means the amount of money that a company receives in return for the investments they make.

ROI is a concept that, little by little, has become a part of the daily routine for marketing teams as well. But what exactly is ROI and how can you calculate it? Read More 12.07.2017

5 questions and answers: this is how you get started with marketing automation (without any grey hair)

Advance one department at a time instead of putting all the processes through a complete makeover.

Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions! Read More 05.06.2017

6 ways to improve online customer experience in tourism

Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices. Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.

In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism. Read More 07.04.2017

6 ways to improve online customer experience in IT

Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business. Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.

In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry. Read More 17.03.2017

6 ways to improve online customer experience in eCommerce

With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer. With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.

Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers. Read More 02.02.2017

14 reasons to use marketing automation

Marketing automation has a big role in organizing the work within the marketing team as well as between teams.

For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action! Read More 18.01.2017 2