LianaCEM integrates easily with other marketing channels, so you can collect data from several different sources. Your sources can be for example:
- Your website or online shop
- Newsletter opens and clicks
- CRM systems
- Social media
All gathered information will be combined in the customer profile in LianaCEM where it will create a digital footprint to be used in marketing automation actions. You can use it, for example, for creating a new marketing automation chain or launching a remarketing Google Ads campaign.