Marketing Automation Features - Technical Details | LianaCEM

Marketing Automation with LianaCEM™ – Technical Details

Servers Private Cloud environment: Dedicated Private Cloud Servers in multiple data centers around the world.
Location of data Helsinki (FIN), Moscow (RUS), Hong Kong (CHI), Dubai (UAE), London (ENG), USA (TX), Paris (FRA) and Nurenberg (GER).
Sending capacity According to customer's need, several sending servers per customer.
DKIM Yes, supported.
SPF Yes, supported.
Management of bounces
and inactive email addresses
Yes. Automatic bounce management. Recognizes soft and hard bounces.
Back ups Automatic back ups every night, physically to a different space.
Information security Yes. System audited by a 3rd party.
Integrations Yes. XML/Webservices and SOAP. Interface descriptions available on request.

Basic features of LianaCEM:

  • Modular structure
  • High-end security and server environment
  • Password protected browser-based administration
  • Administration doesn't require outside software installations
  • Creation of messages with a Drag & Drop UI
  • Automatic scaling and optimization of images
  • Content import from for example MS Word
  • Browser-based image cropping and editing
  • Import contacts from Excel or CSV files
  • Easy to use text editor
  • Multi-list deliveries, possibility to add domain or list rejects
  • Message scheduling
  • A/B testing of messages
  • Support for mobile optimized messages (responsive)
  • Plain text customization 
  • Link and click tracking
  • Messages tested with spam filters
  • Automatic link checks
  • Opt-in subscribing embedded to your website
  • Unlimited amount of automation chains
  • Lead Nurturing
  • Comprehensive CRM integrations
  • Several levels for user accounts
  • Lead Scoring support
  • A landing Site tool to maintain landing pages
  • Automated subscription cancellations ("Unsubscribe")
  • Comprehensive reporting features
  • User account and permission administration even for big organizations
  • Localized support services
  • Recommended browsers for administration: Firefox, Internet Explorer, Chrome and Safari

Interested in marketing automation?

Interested in marketing automation?

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy and effortless to build your own automated campaigns. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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