An automated chain i.e. a drip campaign is a chain of rightly timed messages that are triggered by some event or at a certain time. Drip campaigns can be targeted at leads, existing customers, fans, employees, business partners, readers or new customers.
An automated chain doesn’t have to consist purely of emails, text messages and social media channels can also be included. Precise targeting and learning your customers’ habits and turning them into messages is common for all drip campaigns. The more carefully all phases are planned out, the better the results are. The chain can also have variations, that move the customer forward in different ways depending on their actions.