Automate Routine Messages

Automate important contact points

Automate important contact points Turo Siipo The moment of interest shouldn’t be ignored just because the timing is inconvenient. The automated message arrives when they are relevant to the receiver. Turo Siipo Enterprise Accounts Director, Liana Technologies

Acquiring new customers is much more expensive than keeping an already existing customership and developing it further. We spend a lot of money and resources on marketing to gain new customers and create contact points. It is often forgotten that communicating to already existing customers is cheaper and often also more profitable. Every moment of interaction between the customer and company is precious. Automating contact points can save up resources and the customer will be taken care of even when the customer service staff is not available.

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Automation tips from sales professionals

Automation tips from sales professionals

Automated messages are good customer service

  • Welcome new newsletter subscribers
  • Ask clients who haven’t made any recent purchases if they need any help
  • Send out reminders of abandoned shopping carts and offer help and support
  • Thank your customers for their purchases and let them know the estimated arrival date and customer service contact information
  • Send a thank you note for registering for an event and provide information about the practical arrangements
  • Thank for event participation and ask for feedback
  • Let customers know that their feedback has arrived and how it will be responded to
  • Thank customers for making reservations

Exceed customer expectations

Exceed customer expectations

Top sales personnel aims to exceed customer expectations. How can you do the same with automated messages?

  • Remember your customers’ birthdays
  • Send a thank you note on the anniversary of the customership
  • Recommend other products, that you genuinely think the customer would like
  • Provide useful tips for using your products or recommend additional services
  • Surprise your customers with gifts
  • Send out reminders of upcoming events
  • Remind your customers of upcoming sales when they are making their purchase
  • Remind customers that buy a certain product at certain intervals – for example a nutritional supplement every six months – when it is time to order more

Lorella thanks for the order and encourages making the next purchase

Lorella thanks for the order and encourages making the next purchase

Lorella, a clothing store that specializes in apparel for grand women, utilizes automatic thank you messages made with LianaCEM in their online store. A “Thank you for your order” message will be sent to the customer a certain time after the purchase. In their thank you message Lorella encourages customers to make more purchases by offering a discount code for their next order.

Digital contact points in online commerce such as order confirmations, thank you messages and shipping confirmations are an excellent opportunity for additional sales, cross-selling and advertising the online store for already existing customers. This will commit the customers and at the same time provides the company an opportunity to learn more about them.

What our customers think

Liana Technologies is our key partner in handling communication solutions. It's extremely efficient and practical to have all the digital solutions we need from the same provider.
Johanna Otranen Head of Communication, Destia
The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations.
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies

Interested? Contact us for more Information!

Interested? Contact us for more Information!

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy to start doing the practical work. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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