Social Media

Automatic posts on social media

Automatic posts on social media

Perhaps the most traditional way of combining social media to marketing automation is automated publications in different social media channels. One example is new blog articles, that are automatically imported to the company’s Facebook feed. Automated publications should always be combined with active social media usage due to the interactive and conversational nature of the channel. However, automating some of the social media updates can save up company resources and keep the channels active especially during holidays and busy events.

Combine with other channels

Combine with other channels

Social media automations can also be combined with other digital channels, for example by collecting newsletter subscribers straight from social media (who will then receive an automated welcome chain) or acquiring white paper downloaders (who will receive a fresh publication to their email in exchange for identifying themselves). Social media channels can respectively show contents based on the identified user profile and their interests.

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Case: Utilizing Twitter cards

Case: Utilizing Twitter cards Mari Maunu Twitter cards can conveniently be linked straight to social media discussions about the topic as well. Mari Maunu Marketing Coordinator, Liana Technologies

Liana Technologies uses Twitter cards to collect downloaders for their digital marketing publications; The Email Marketer’s guide and Marketing automation white paper. The guides are an excellent way to spread awareness – this way also those contacts, that otherwise wouldn’t know about the operations of Liana Technologies.

A Twitter user who is interested in the card can click their email address onto a list, that will be delivered straight into the automation system of LianaCEM. Every clicker will receive an automated newsletter made with LianaCEM where they can download the material.

What our customers think

The Liana Technologies support chat works like a charm. You get a solution to an acute problem immediately. After getting this kind of realtime customer support makes it hard to settle for a service that makes you wait for answers.
Anna Mäkelä Head of Communication, IAB Finland Oy
The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations.
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies

Interested? Contact us for more Information!

Interested? Contact us for more Information!

Do not hesitate to contact us and get to know LianaCEM better.

LianaCEM™ is an agile marketing automation tool that makes it easy to start doing the practical work. Marketing automation doesn't have to be a tedious IT-project – by choosing an agile platform you can quickly start from the basics and then move step by step towards a more refined automation plan.

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